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Jean-Manuel Izaret (JMI) is a senior partner and managing director at Boston Consulting Group and the global leader for the firm's Marketing, Sales, and Pricing. He is the co-author of the best-selling book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society.


He is a BCG Fellow concentrating on the topic of pricing model transformation—defining a unified theory of pricing as well as developing tactics executives can use to make pricing drive growth and profit for their companies.


He has worked on pricing issues across industries, including consumer goods, retail, high tech, financial services, and industrial goods. His experience includes developing pricing model strategies, transforming pricing practices, improving product lineup pricing, and designing strategies to optimize bundling for numerous technology, media, and telecom companies. He teaches several courses on pricing at Coursera.


Before joining BCG, he worked for Royal Dutch Shell in marketing and sales and as a quality engineer in the company’s chemical plants.

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