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JEAN-MANUEL IZARET
BEST-SELLING AUTHOR // PRICING CONSULTANT // RESEARCHER // SPEAKER // TEACHER
OutThinkers Podcast
In this episode, JMI discussed how overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
BCG's The So What Podcast
In this episode, host Georgie Frost and guest JMI discuss the importance of effective pricing strategies in business growth. He emphasizes that pricing is not just about setting a price but involves a deep understanding of the company, customers, market, and choosing the right pricing model, which can significantly impact a business's success.
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