re you ready to change the game? Introducing the Strategic Pricing Hexagon, a tool designed to help you grow with speed and efficiency, maximize your impact, and prepare for the future. ________ Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG's founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com

You’ve heard it before in nearly every business transaction: never leave money on the table. That’s what every business expert will tell you. What they don’t tell you is that by not leaving any money on the table, eventually everyone will leave your table. Its time to think beyond how much we can take to how much we should share. And it starts with a game changing framework: The Strategic Pricing Hexagon. ________ Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG's founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com

Etiquette around tipping has shifted significantly. From tip jars to the tablet “swivel”, it’s become a subtle yet deeply ingrained part of American life, often accompanied by unconscious biases affecting how customers tip service workers. While it may appear to be a bias issue, it's, in fact, a pricing problem. Businesses, by passing labor costs to consumers, create pricing confusion and workplace inequalities. Fortunately, those who set prices have the power to shape a fairer society. A transformative framework from BCG, The Strategic Pricing Hexagon, simplifies pricing, ensuring fair worker compensation and equitable customer prices. Say goodbye to tipping guilt and halt the swivel phenomenon. Learn more about the new book from BCG’s Pricing Practice: https://on.bcg.com/452833X

Buyers and sellers have always seemed at odds… the more you take, the less your customer has. That’s what pricing strategies of the past said, anyway. This kind of zero-sum thinking has held businesses down for decades. But what if we could all get our fair share by simply baking a bigger pie? Its time we rethink the way we create, gain, and then share value with the Strategic Pricing Hexagon. ________ Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG's founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com

After decades of debate and analysis, we've come to realize that fixating on numbers in the midst of complex pricing calculations often leads to inaccuracies, especially in the ever-changing business landscape. Precision can be elusive, and it's not just about the numbers; it's about the strategy. That’s why we're introducing the Strategic Pricing Hexagon, a framework designed to simplify pricing and provide clear direction. It's time to shift from pricing merely serving strategy to actively shaping it—pricing to create and share value, becoming a reliable guide for businesses and society alike. Are you ready to change the game? Learn more about the new book from BCG’s Pricing Practice: https://on.bcg.com/452833X